In total opposition to the Art Nouveau movement, Art Deco will emerge around 1915 with a desire for rigor, geometry and clean lines will emerge. The decorative and the spaghetti curve are over: it is the line that must guide the gesture, clear, precise, decided.
Platinum and white gold eclipse yellow gold. The jewelers give pride of place to diamonds, onyx, turquoise and emeralds. The maharajas arrived in Paris with chests full of stones and had the most beautiful jewels of the beginning of the century made. Art Deco is a global art, it does not only affect jewelry. Architecture, graphics, fashion, everything changes. The arrival of the war will put an end to this creative impetus in the mid 30s.
